Marketing analytics you can actually use
Dataki pulls your ad, email, website and CRM data into one clean view. No more tab juggling. See what drives signups and revenue. Spot wasted spend. Reallocate with confidence.
Built for growth, performance & RevOps teams
Clarity First
Know which channels actually contribute
We combine acquisition, engagement and revenue signals so you can answer simple, high‑impact questions fast: What should we cut? What deserves more budget? What helps deals close?
- 1
One place for performance
Paid, email, site traffic and CRM outcomes side by side—no CSV stitching.
- 2
Journey context (not just last click)
See how early touches help later signups, trials or deals—basic multi‑touch views included.
- 3
Simple attribution comparisons
Contrast first-touch, last-touch and blended credit to avoid biased decisions.
- 4
Real ROI view
Spend vs signups/pipeline/revenue—cleaned & normalized so numbers line up.
Common headaches we fix
Wasted budget
Channels that look good in-platform but drive weak downstream impact.
Fragmented data
Everyone screenshotting different dashboards with mismatched numbers.
Attribution noise
Last-click bias hiding early‑stage touch value.
Slow answers
Basic spend vs impact questions taking hours of manual export work.
Customer comment
“Within a week we knew exactly which campaigns to pause and which nurture flow was quietly creating pipeline. Reporting time dropped a ton.”
Growth Manager @ SaaS
From raw data to action
A workflow that's not overkill
We focus on making the basics effortless so you can ship changes sooner instead of debating model math.
- 1
Connect sources
Ads, email, site/product + CRM. No warehouse required (yours can enhance later).
- 2
We clean & align
Normalize naming, unify dates, match basic user/account identifiers.
- 3
Insights surface
Which spend is underperforming, which channels assist, emerging segments.
- 4
You adjust & track impact
Make changes; watch lift in signups, trials or pipeline without rebuilding sheets.
Example change log
- → Identified ad group with high spend / low assisted conversions.
- → Reallocated 12% to lifecycle email & retarget creative.
- → Signup-to-trial lift +6% over 10 days.
- → Kept winning allocation; flagged next candidate.
User note
“The biggest win: no one asks ‘which numbers are right’ anymore—we all look at the same view.”
Head of Growth @ B2B Marketplace
Integrations
Connect the stack you already use
Start with your core sources. Add warehouse or product data later if needed.
FAQ
Common questions
Is this a BI tool or a dashboard? +
It’s a focused marketing performance layer. We pick the core questions and answer them cleanly instead of giving you a blank canvas.
Do I need a data team to use it? +
No. You connect sources. We handle basic joins, cleaning and attribution views. Advanced teams can layer extra data later.
How long to see value? +
Most teams connect core sources day 1 and make first reallocation changes inside the first week.
Ready to make reporting boring (in a good way)?
Unify data, get clear answers, and act faster. We'll walk through your current reporting pain and map quick wins.